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GMB Optimization
Anybody that has any familiarity with the online world whatsoever is going to be aware of the behemoth that is Google. Starting out as a simple search engine, Google has spread and developed into one of the largest companies in the world – yet its search engine remains a staple of its business strategies, and a well-loved and well-used site for people all over the world. If you want to make a success of a business, you need to ensure that your organization not only comes up on Google searches, but that you have a Google My Business set-up in place for when they do. At Elk Run Marketing, we have both the knowledge and the experience required to help with the creation and optimization of your Google My Business profile, and this is certain to have a positive impact on you and your business moving forward.
Understanding Google My Business
When people search for a product or service provider on Google, they’ll receive an array of local businesses that might be able to fulfil the specific need that they have. A simply search will spit out a list of results, and this even comes with a convenient map which shows the location of the various businesses within the area related to the search. Put simply, this is the consumer side of the Google My Business (GMB) infrastructure. The commercial side of this infrastructure is how you set up your business to appear in results like this, and incorporates a range of options and functions, amongst other things.
Analysis Tools
Digital marketing, GMB optimization, SEO – none of these are exact sciences. The governing forces and mechanisms that make some things more effective and other things less effective are always changing and evolving, so it’s important to consistently measure the efficacy of your strategies if you want to get the optimal results. GMB offers a range of powerful and comprehensive diagnostic and analysis tools which can help you ascertain what you’re doing well and what you’re doing less well. We’re extremely experienced with these tools and can help you to make the necessary changes to improve results.
Review Facilities
Real world reviews from real world people are one of the strongest mechanisms you can use to bolster your online credibility. If users can see that other people have used your business in the past – and to great effect – then they’ll feel more confident about doing the same. GMB has a review function which allows people to leave their thoughts and ratings for your business. This isn’t just good for showing that you’re an effective business, it also helps you improve your services moving forward.
X Marks the Spot
You might think that any local people will know the area surrounding their home well enough to pinpoint any business they need, but that’s far from true. Many people are blissfully unaware of what’s around them, and if you’re not making your location known on Google, you’re missing a trick. By simply listing yourself on GMB and making clear where you’re set, you can gain substantial business.
